Michigan Potatoes

Business card for MPIC (Illustrator)

Business card for PGMI (Illustrator)

Pop-up standing displays (Illustrator, Photoshop)

Tri-fold brochure (Illustrator, Photoshop, InDesign)

Tabletop display (Illustrator, Photoshop)


This project was a refreshing change of pace for me. I got a chance to learn a lot about the Michigan potato industry and develop a cohesive palette and identity for both the lobbying and marketing groups responsible for all potatoes grown in Michigan.

Working with their communications person, after designing the basic set of materials (trade show displays, business cards, brochures, etc.), I provided templates and graphics to help fuel their communications and marketing efforts for the future. I basically worked myself out of a job once the initial creative direction had been developed and approved.

I look forward to seeing the logo I designed show up in grocery stores across the country! (Most likely on potato chip bags – 70% of Michigan potatoes are turned into potato chips!)


Michigan Potato Industry Commission / Potato Growers of Michigan, Inc.


Illustration, Graphic Design, Branding/Logo Design, Brochure Design/Layout, Trade Show Graphics, Photo Editing