Description

Displays, banners, countermats, brochures, packaging, tradeshows, etc. I worked closely with Air Lift Company’s marketing team to orchestrate and execute full redesign and production of all their existing point-of-purchase materials. Tight deadlines, tight budgets, a broad range of interests, opinions and research data were all a part of the challenge for this particular project. All items were tailored to a particular market and share a common theme, imagery and palette.

Special care and time were put into the lenticular piece which is adhered to the alumnimum counter display (see above). While not a new medium for me to work in, a shortage of time and resources necessitated significant and tricky photo editing which put my well-seasoned Photoshop skills to the test.

Also related to the counter display, I got to flex my inner math nerd working with engineers, calipers and even broke out my protractor solving the complexities of bolting marketing pieces to precisely engineered products. I don’t get to do /that/ every day!

For

Air Lift Company – Load Support Division

Type

Publications Design & Layout, Branding, P.O.P. Display Design, Illustration, Photography, Photo Editing/Manipulation, Large Format Design, Packaging Development/Design, Vehicle Graphics